EK Eyewear Optician - Case Study
From struggling online to a thriving digital presence. Boosting footfall and engagement.
Who Are EK Eyewear?
EK Eyewear is an independent optician offering high-quality eyewear and eye care services. Despite their excellent products and services, they were struggling to achieve desired results from their digital marketing efforts. They were previously using an expensive agency with poor interaction and results, and the owner was attempting to manage some aspects of digital marketing herself during the evenings.
Objective
To revamp EK Eyewear's digital marketing strategy, increase footfall and bookings, enhance online presence, and establish the brand as a thought leader in the optician industry.
Initial Assessment
Upon partnering with EK Eyewear, we conducted a thorough audit of their existing digital marketing efforts. We identified several key areas for improvement:
- Inconsistent Social Media Presence: Sporadic posting with limited engagement.
- Ineffective Facebook Ads: High expenditure with minimal returns.
- Underperforming Website: Low traffic and poor SEO rankings.
- Lack of Community Engagement: Minimal interaction with existing customers.
Strategy & Implementation
1. Social Media Management
- Posts: We curated and scheduled 3 posts per week on Instagram and Facebook, focusing on visually appealing content showcasing products, customer testimonials, and industry insights.
- Story Creation: Developed engaging Instagram and Facebook stories to highlight promotions, behind-the-scenes content, and customer experiences.
- Community Management: Actively engaged with followers by responding to comments and messages, fostering a sense of community and loyalty.
2. Facebook Ads Management
- Targeted Campaigns: Created and managed Facebook ad campaigns with precise targeting to attract new customers and retain existing ones.
- Performance Tracking: Regularly monitored and adjusted ad strategies based on performance metrics to maximize ROI.
3. Content Creation
- Blog Writing: Published one blog per month focusing on eye care tips, latest eyewear trends, and company news, enhancing SEO and providing valuable content to customers.
- May Sale Content: Developed promotional content for seasonal sales to drive traffic and sales.
4. Analytics and Reporting
- Monthly Reports: Provided detailed analytics reports tracking social media engagement, website traffic, ad performance, and overall digital marketing effectiveness.
5. Website and SEO Management
- Website Optimization: Enhanced website performance and user experience, ensuring mobile responsiveness and fast load times.
- SEO Strategy: Implemented SEO best practices to improve search engine rankings, including keyword optimization and quality backlink acquisition.
6. Consultation and Ongoing Support
- Monthly Consultation: Conducted one-hour consultation meetings to discuss progress, address concerns, and plan future strategies.
- Continuous Improvement: Regularly reviewed and refined marketing strategies based on data and client feedback.
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Results
The transformation achieved for EK Eyewear was remarkable:
- Increase in Footfall and Bookings: Consistent uplift in in-store visits and appointments.
- Enhanced Online Presence: Significant increase in social media reach, website visits, and overall online engagement.
- Customer Engagement: Improved interaction with existing customers, leading to repeat purchases and stronger brand loyalty.
- Thought Leadership: Established EK Eyewear as a leading voice in the optician industry through consistent and valuable content.
By partnering with us, EK Eyewear experienced a substantial transformation in their digital marketing efforts. Our comprehensive approach not only enhanced their online presence but also drove tangible business results.
Ready to transform your business like EK Eyewear?
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Eavan Kennedy
I needed to update my website and had kind of kicked it down the road with dread. Along came Kerry and she came up with a plan ,a timeline and my homework and viola - Kerry delivered ! She certainly took the stress out of it and guided me through the process. Her attention to detail and professional advice was paramount - it has been an absolute pleasure to work with her and I recommend her highly.
