8 Festive Tips For Digital Marketing At Christmas

🎄 1. Plan your social media content in advance to free up more time at this busy time of year. Have a focus on gifting in your messaging. Talk about your unique selling points and how you add value.

Use a content planner to get organised and have a view on what is coming up. Schedule your posts in advance using a scheduling tool like Facebook Creator Studio for Facebook and Instagram.

Don't forget to include seasonal trending hashtags to increase reach. This is particularly important on platforms like Instagram and TikTok.

Try ones like:

• #ChristmasGifting
• #ChristmasGiftIdea
• #ChristmasShopping
• #ChristmasCountdown
• #GettingFestive
• #WishList
• #Twixmas
• #ChristmasDecorations
• #ChristmasIsComing
• #LetChristmasBegin
• #AllThingsChristmas
• #ChristmasVibes
• #ChristmasAllAround
• #WhiteChristmas

🎄 2. Plan out the mechanics of your Black Friday offers and check they actually work. Do you need to set up a discount code, a new landing page, banners and pop-ups for your website?

Once the offer is over put a reminder in your diary to switch off the offer. Or if automation does this for you, check in to make sure the offer has disappeared.

Try out offers such as:

• discount codes
• free shipping
• free gift
• buy one get one free
• offer on gift cards
• double loyalty points

🎄 3. Make sure your website is optimised for mobile so people can buy quickly and easily. Especially when coming from mobile first selling channels like social media. Google has placed mobile-first design as a key part of how they rank your site, so it'll be a worthwhile investment.

🎄 4. If you sell anything online set up a social media shop like a Facebook or Instagram Shop. They can be good for introducing new customers to what you do and make it easier for people to buy from you. Once set up, tag your products in posts, reels, stories.

🎄 5. Increase traffic to your website with social media ads. Make sure your abandoned cart messaging is up to date and you have retargeting ads for abandoned carts to encourage them back. Offering free postage or a discount code can work well.

🎄 6. In-person shopping is making a comeback. If you have a brick-and-mortar store, invest in local SEO tactics to link up in-person and online sales.

🎄 7. The festive season is a perfect time to expand your email list. Make sure you offer people the chance to join your mailing list, post purchase. Offer VIP offers to your loyal customers and supporters.

🎄 8. If sales are busy, then so will the number of people asking questions or making that dreaded complaint. It is vital to ensure you are fully resourced in terms of people, time and technology to respond to customer service queries.

After the busyness of the run up to Christmas, hopefully you'll be getting some well-deserved time off at the end of December. Whether your business is open longer or for less over the holiday period, publish a post with opening hours and pin it to the top of your profile.

Include a link to either a web page with store opening times, or if you are a service organisation, to the help section on your website, so your customers can self-serve.

Wishing you successful festive season and Happy Holidays ❄️🎁✨