Why Repetition is the Secret to Successful Marketing

When it comes to marketing, repetition is one of the most effective strategies for building trust, reinforcing your brand, and ultimately driving sales. Here’s why repeating your message can help you grow your business.

Repetition Builds Trust

It may feel like you’re saying the same thing over and over again, but that’s exactly what your audience needs to hear. This concept is rooted in the "Rule of 7," which states that potential customers need to see or hear about your product or service at least seven times before they decide to purchase.

This might seem excessive, but it’s grounded in psychological research—people need time to process, trust and feel confident in what you’re offering.

Think about it: when you first see an ad, you may not act on it right away. But after seeing it again, and again, and maybe even a few more times, you're more likely to trust that brand and make a purchase. Repetition makes your message stick.

Consistency is Key

Consistency in your marketing efforts is just as important as repetition. By repeating your key messages consistently, you’re reinforcing who you are, what you do, and why people should care.

It’s a simple yet powerful concept: when you simplify your message and say it often, your audience knows exactly what to expect from you.

This doesn’t mean you should be robotic in your delivery, but it does mean you should ensure your audience hears your key points often. Ask yourself—if you’re not a little tired of saying the same things, your audience probably hasn’t heard them enough.

Repetition Builds Connection

When you repeat your core message clearly and often, it helps your audience understand not just what you do, but why they should choose you. It builds a connection over time and, more importantly, it helps your audience remember you.

When your message is simple and consistent, people can more easily see how you can help them, and they’ll feel more comfortable making a purchase.

Remember, marketing isn’t just about telling your audience what you do—it’s about telling them so many times and so clearly that they can’t forget. And once they remember, they’ll start trusting you, liking you and eventually buying from you.

The Power of Quality Content, Engagement, and Consistency

Let’s talk about why your social media accounts might not be growing as quickly as you’d like. I get asked this question all the time, and more often than not, the answer lies in these three key areas:

1. Content Quality: Your content should be clear, engaging, and valuable to your audience. Ask yourself, would you stop scrolling to read or watch your post? Stick to a niche your audience loves and create content that resonates with them.
2. Engagement: It’s not enough to post and forget about it. Actively reply to comments, engage with your followers through DMs, and comment on other people’s posts. This encourages conversations and signals to algorithms that your content is engaging, which increases your reach.
3. Consistency: Show up regularly and consistently. Create a posting schedule that works for you, so you can stick to it. Consistency doesn’t just mean posting often; it also means being present in stories, reels and other formats that keep you connected to your audience.

The Lurkers Are Watching

It’s easy to get fixated on likes and follows, but it’s important to remember that these numbers don’t tell the whole story. Don’t get discouraged if you don’t see an overwhelming amount of engagement.

Many people view your content without liking or commenting. These “lurkers” may be the ones most likely to convert into paying customers later. Keep an eye on your insights, especially post reach—the total number of people who see your content.

Your Challenge for Next Week

Repetition is a crucial part of your marketing strategy, but are you making sure your messages are clear, consistent, and being heard enough? Here’s your challenge:

1. Review Your Content: Are your key messages clear? Are you repeating them enough?
2. Check Your Frequency: Have you said your key points enough times for your audience to remember?
3. Share Your Unique Selling Points (USPs): Are you communicating what sets you apart in different formats, like blogs, social media posts and videos?

If you’re unsure, it’s time to keep repeating your key messages. The more often your audience hears from you, the more likely they are to trust you, engage with you and ultimately buy from you.

Remember, in marketing, repetition isn’t just about being repetitive—it’s about building a strong, clear, and consistent connection with your audience. Keep saying what matters and watch your business grow.